William Wilson Charlotte NC is an advertising professional with decades of experience in the field. Though he held a number of positions with some of the world’s best-known companies, he branched off with his best friend in 2005 to create his company. Today, the strategic marketing research agency has a multi-million-dollar income and an international reputation.
One of the firm’s specialties is brand positioning and messaging. Positioning a brand refers to influencing the perceptions of the target market, in terms of how it views a particular company or product in comparison to its competitors.
William Wilson Charlotte NC says that one of the great things about his life at his agency is that he works with some of the most talented and fun loving people he has ever been around. He spent fourteen years working at major advertising agencies before a stint in client side marketing, and finally running his own market research agency.